The factory behind Ashard was founded in the early 2000s in Dongguan, Guangdong Province, China. For more than 20 years since, we have specialized in the design and manufacturing of suitcases, supplying OEM products to brands around the world. From material selection to mold design to quality inspection — we controlled every stage of production in-house, carrying the pride of a true manufacturer.
But after years spent on the factory floor, we kept asking ourselves the same question: "Why are the suitcases we build sold for many times the price, simply because someone else's logo is stamped on them?" We were the ones building the quality. Yet the brand's story belonged to someone else.
In 2015, we made a decision. The maker would go directly to the traveler. No unnecessary middlemen, no inflated costs — just genuinely good products, at an honest price. That is where the Ashard brand began.
Whatever the terrain, whatever the weather, however far you go —
Ashard stays by your side, all the way to the end.
Entering the Japanese market was, for us, an inevitable step. Japanese customers take quality seriously, value attention to detail, and find real worth in products built to last. That mirrors, almost exactly, the manufacturing philosophy we've pursued for years.
Quality only possible through direct-from-manufacturer sales. Pricing only possible through direct-from-manufacturer sales.
Ashard delivers a genuine companion to everyone who travels.