Privacy Policy

Privacy Policy

Last updated: January 2025

This Privacy Policy describes how ashardly.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. This policy complies with applicable privacy laws including Japan's Act on the Protection of Personal Information (個人情報保護法).

1. Personal Information We Collect

1.1 Device Information

When you visit our Site, we automatically collect certain information about your device, including:

  • Web browser version and type
  • IP address and approximate location
  • Time zone settings
  • Cookie information
  • Pages and products you view
  • Search terms used on the Site
  • How you interact with the Site

Purpose: To load the Site accurately, perform analytics, and optimize your browsing experience.

Method of collection: Automatically collected via cookies, log files, web beacons, and pixels.

1.2 Order Information

When you make a purchase, we collect:

  • Full name
  • Billing and shipping address
  • Payment information (processed securely — we do not store full credit card numbers)
  • Email address
  • Phone number

Purpose: To process your order, arrange shipping, send order confirmations and invoices, communicate with you, and screen for fraud.

1.3 Customer Support Information

If you contact us for support, we may collect additional information you provide, such as your order number and the nature of your inquiry.

2. How We Use Your Personal Information

We use your Personal Information to:

  • Process and fulfill your orders
  • Send order confirmations, shipping notifications, and invoices
  • Communicate with you about your orders or inquiries
  • Improve and optimize our Site
  • Detect and prevent fraud
  • Comply with applicable laws and regulations
  • Send marketing communications (only with your consent)

3. Sharing Your Personal Information

We share your Personal Information only as necessary to provide our services:

Service Providers

  • Shopify Inc. — our e-commerce platform provider (Privacy Policy)
  • Payment processors (KOMOJU, PayPal) — to securely process your payments
  • Shipping partners (Yamato Transport / 大和運輸) — to fulfill and deliver your orders
  • Google LLC — analytics services (Privacy Policy)

Legal Requirements

We may disclose your Personal Information if required by law, court order, or government authority, or to protect our legal rights.

We do not sell your Personal Information to third parties.

4. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device.

Essential Cookies (required for the Site to function)

  • _secure_session_id — session management
  • cart — shopping cart contents
  • checkout_token — checkout process
  • secure_customer_sig — customer login

Analytics Cookies

  • _s, _shopify_s — Shopify analytics
  • _landing_page, _orig_referrer — traffic source tracking

You can disable cookies in your browser settings, but this may affect Site functionality.

5. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Order records are typically retained for 7 years in accordance with Japanese accounting regulations.

You may request deletion of your Personal Information at any time by contacting us (see Section 10).

6. Your Rights

Under Japan's Act on the Protection of Personal Information (個人情報保護法) and other applicable laws, you have the right to:

  • Access the Personal Information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your Personal Information
  • Withdraw consent for marketing communications at any time
  • Object to processing of your Personal Information

To exercise any of these rights, please contact us using the details in Section 10.

7. Security

We implement appropriate technical and organizational measures to protect your Personal Information against unauthorized access, loss, or disclosure. All payment information is processed through PCI-DSS compliant payment processors. Our Site uses SSL/TLS encryption.

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect Personal Information from minors. If you believe a minor has provided us with their information, please contact us immediately and we will delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of significant changes by posting the updated policy on this page with a revised date. We encourage you to review this policy periodically.

10. Contact Us

For questions, requests, or complaints regarding this Privacy Policy or our handling of your Personal Information, please contact us:

Ashard Customer Support

Email: support@ashardly.com

Japan phone: 080-3017-5531

Business hours: Weekdays 10:00–17:00 JST (excluding public holidays)

Website: https://www.ashardly.com/

※ This policy is governed by the laws of Japan. Any disputes shall be subject to the jurisdiction of the Tokyo District Court as the court of first instance.